BANGEL

Academic project for the course in Communication Design Methodology. We were given a brief by the client, OVS, for its SS25 campaign with the intent of focusing on Gen Z (their target). After research, market analysis, questionnaires to the target... we moved on to the creation of the actual campaign. Composed of an online and offline part, events, contests, social content and much more (which was then scheduled). At the center of the project two important focuses that were matched in a masterly and fluid way: the theme of layering, of the stratification of identities; the theme of upcycling, very dear to the client, as a futuristic vision.